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Case study 02/Bilingual marketing site/2026

Apex.

A production-style site for a UAE glass & aluminium contractor — built bilingual in English and Arabic with full right-to-left support, exported as a fast static site, and made SEO-ready with structured data.

Open live site
Role
Design & front-end build
Languages
English + Arabic (RTL)
Output
Static export
Status
Live on GitHub Pages
Apex Technical Services — an engineer in a hard hat reviewing blueprints at an industrial plant, beside the Apex logo and service areas

( Overview )

Contractor sites usually look like the 2010s. This one had to feel like the buildings it clads: precise, heavy, well-jointed — in two languages, with no compromise in either.

Every page is authored once and rendered in both English and Arabic, with layout that genuinely mirrors — not just text alignment, but the direction of icons, sliders and gutters. Content is typed, so a new service page can't ship missing a translation.

It's exported as a static site, so it deploys anywhere and loads immediately, with structured data and per-locale metadata so search engines can read what the company actually does.

01

True RTL

Mirrored layout, logical properties, Arabic type set properly — not a flipped stylesheet.

02

Static & fast

Pre-rendered pages, optimised images, no client framework doing work it doesn't need to.

03

Search-ready

Structured data, per-locale metadata, sitemaps — the plumbing that gets it found.

Need a site in two languages?